The Management and Marketing option within the business degree program emphasizes the skills and knowledge necessary to make strategic decisions for various types of profit and non-profit organizations. By choosing the management and marketing option, you will be prepared for a career in retail management, small business management, communications, marketing, advertising, and promotion. This option’s dual emphasis allows you to select courses in both disciplines as a foundation for leading small businesses or units of large organizations. Courses in the option include social media marketing, international management, retailing, global marketing, market research, communications, and ethics.